The actual process starts off by painting a lifting cream onto the brow, which creates a chemical process that breaks down bonds in each hair, allowing them to be moved into a new shape. Next, the brow hairs are brushed up into place and a neutralizer is applied to reform the bonds into their new shape. Then a nourishing oil is added to the brows to replenish their moisture after the chemical treatment process. From there, the brows may be tweezed, waxed, or tinted, depending on the look you’re going for.

Brow lamination is basically a perm for your brows, as it gives them a set, uniform shape for an extended period of time. Instead of curls, a setting lotion helps brow hair stay brushed up and lifted upward for about six weeks. If you’re lucky, you can wake up every morning with bolder, fuller brows in a beautiful shape for up to two months!